java u enters Egypt with 16 stores

Fine Taste Co. W.L.L. (FTC), the master franchisee of the Canadian java u chain for the MENA region and Turkey, signed a franchise agreement last month with El-Bealy Group to open 16 cafes in the Egyptian market.

"java u's uniqueness in terms of service, offerings, gourmet recipes and tailored store design and prototypes -café, lounge, bistro, kiosk- are the main reasons for selecting java u as well as its success story in Jordan," said Naji El-Bealy, President of El-Bealy Group.

"We are very proud to see java u ranking among the market's top places of the favourite and leading cafes in Jordan and soon in Egypt," added Adi Hourani, partner and chief executive officer of FTC.

FTC runs 4 java u locations in Amman and is currently considering proposals from potential sub-franchisees in Jordan and 15 other countries.