FranExcel secures master franchisee in Syria for BIHM

FranExcel secures master franchisee in Syria for Baisan Institute of Hospitality Management

FranExcel (Franchise Excellence), backed by franchise executives with more than 50 years combined franchise experience, has helped the Bahrain-based Baisan Institute of Hospitality Management secure a master franchisee for Syria. 

FranExcel Managing Director Gareth Parry said, 'We are absolutely thrilled, that through our personal marketing and brokerage service, we were able to find such excellent partners for BIHM. Kuwait-based Al Recardo General Trading Company has an excellent vision on the growth and future of Syria.'

Tariq Sundhu, Executive Director of Al Recardo, said,

'We have great plans to build a strong and vocational institute in Damascus, which will cater to the hospitality, retail and tourism sectors. We shall also build satellite educational establishments, which will enable students in more remote parts of Syria to learn skills and go on to find jobs in the growing hospitality and tourism sectors. Syria is a great country with a lot to offer in terms of natural beauty and cultural tourism and has already witnessed strong growth, which we feel will continue to grow.'

Franchise Director of BIHM, Amit Sinha said, 'This is the start of what we feel will be a very strong and successful relationship with Al Recardo and we are very pleased with the work FranExcel has put into this deal. BIHM works with strong partners across the world and FranExcel has helped us to find another great company to work with. The team from Al Recardo is extremely knowledgeable, ambitious and above all share our vision for the brand.'

The first flagship Institute location is due to open towards the end of 2008.